Modernising JPR Combustions — what V360 can build for you, what it costs, what you get back.
Hi James,
This is a properly considered proposal, not a pitch. I've been doing the homework on what the heating and gas services market looks like in 2026 — what the modern firms are doing, where the technology has landed, and where the gaps are between the firms winning the work and the firms losing it. JPR Combustions is, by every measure I can see, technically one of the strongest firms on the Island. The Powrmatic accreditation alone puts you in a category most of your local peers can't compete in. The problem is none of that is visible from outside.
What follows is what V360 can build for you over the next 12 months, what it actually costs, what you should expect to get back, and what we need from you to start.
It is not a favour. I want to do this as a proper engagement, with proper paperwork, proper milestones, and proper payment — because the favour version of this would be slower, less committed, and less likely to actually move the needle. Treating it as a real engagement is the version that works.
Without going through it line by line:
If you want the full audit, it sits separately. The headlines above are the ones that matter for this proposal.
A 12-month engagement, three workstreams running in parallel.
A proper modern brand refresh — mark, palette, typography, voice — across everything that touches a customer or a prospect. Vehicle livery for the fleet. Uniform spec. Business cards, letterhead, invoices, certificates, email signatures. A proper one-day Island photography session: vans on real jobs, engineers on real plant rooms, the team, the office. Domestic-services brochure, landlord-services pack, commercial capability statement.
The brand becomes a working asset, not a logo on a 2018 website.
Replacing the existing site with a modern mobile-first build. Clear domestic + commercial split. Sector pages for schools, hotels, care homes, industrial, FM contractors, landlords — so a buyer can see in 3 seconds whether you do their work. Case studies. Real photography throughout. Multiple clear calls-to-action: Get a Quote, Book a Service, 24/7 Emergency, Request a Site Survey, Talk to our Commercial Team.
Online booking integrated to the back-end. An AI chatbot that handles the routine enquiries (Do you cover Bembridge? What's the call-out fee? Yes we do commercial plant work) and routes the serious ones — multi-site, FM, emergency — straight to a named contact.
Google Business Profile fully built out and actively managed. Facebook, Instagram, LinkedIn business profiles launched and run on a weekly cadence. A working blog publishing two locally-targeted articles per month. Structured markup, schema, fast load times, proper SEO foundations.
Within 90 days of launch, JPR ranks for "commercial heating Isle of Wight" — the search query that, today, sends every enquiry to Wight Heating.
This is the substantial part and the part that most changes how the business runs day-to-day.
What it does:
The platform sits at the centre of the business. The website feeds leads into it. The engineers work out of it. The office runs jobs through it. The customers experience it. The directors see what's happening from it.
Three concrete scenarios.
A homeowner in Sandown searches "boiler repair Isle of Wight", clicks the JPR listing (which now sits in Google's Map Pack with 75+ recent reviews and a 4.8 average), lands on a modern site, clicks "Book a Service", picks a slot the engineer's calendar already shows as available — Tuesday morning. Booking confirmation lands by SMS within seconds. They get a 24-hour reminder Monday morning, and an "on my way" notification when Mike leaves his previous job in Wootton.
Mike arrives, does the service, finishes the job, sits in his van and records a 90-second voice note: "Worcester 30Si, annual service, all in spec, customer mentioned cold radiator in front bedroom looks like sludge, recommended power flush around £550..."
By the time Mike has driven to his next job, the customer has received a clean email summary with the service certificate attached, a draft quote for the power flush with one-click approval, and a polite invitation to leave a Google review. The customer is delighted. The office has done none of the typing.
A managing agent for a portfolio of Sandown hotels emails the JPR commercial enquiry inbox. The chatbot recognises the multi-site signal and routes the enquiry straight to the named commercial lead, with a structured summary: "Multi-site PPM enquiry — 6 hotel properties — current supplier review at end of season — capability statement required."
You brief the AI assistant: "Sandown hotel portfolio, six properties, PPM + reactive, decision in October." The system generates a draft proposal in three hours: cover letter, capability statement (already tailored from the commercial PDF library), relevant case studies, methodology, programme of works, draft pricing schedule, clarifications, RAMS at draft level. You spend 90 minutes editing and adding the genuine bespoke detail — the ferry-timing logistics, the engineer you'd assign, the after-hours reactive arrangements.
The proposal lands with the managing agent on Thursday. The current supplier — whoever they are — still hasn't replied to the same enquiry from a week ago. You win.
Domestic revenue up 32% vs same month last year. Commercial revenue up 18%. Average quote turnaround down from 3 days to under 24 hours. Annual-service retention rate climbing from 38% baseline towards 70%. Callback rate down. Engineer utilisation up (less time on paperwork, more time on chargeable work). New review velocity: 4 per week. Top performing content article on the website: "What hotels on the Isle of Wight should plan for before next winter" — that single piece pulled in two commercial enquiries this month.
Most months, you'll look at the dashboard for two minutes and close the tab. The information sits there if you need it.
Honest projections, based on what is realistic for an Island heating firm at JPR's scale with a properly modernised operating posture. Three ranges — conservative, realistic, optimistic. The real outcome usually lands within the conservative-to-realistic band in Year 1, optimistic in Year 2 once the foundation is built.
| Outcome | Conservative | Realistic | Optimistic |
|---|---|---|---|
| Engineer time recovered from admin friction | £60,000 | £105,000 | £140,000 |
| Office admin time saved | £15,000 | £25,000 | £35,000 |
| Annual-service retention uplift (recurring) | £40,000 | £60,000 | £80,000 |
| Additional domestic leads captured | £150,000 | £260,000 | £400,000 |
| Additional commercial pipeline won | £30,000 | £80,000 | £130,000 |
| Improved tender win rate | £20,000 | £60,000 | £100,000 |
| Year 1 total impact | £315,000 | £590,000 | £885,000 |
These are bottom-up numbers. The biggest single component is domestic lead capture — the gap between "no active digital posture" and "actively managed digital posture" is genuinely an order-of-magnitude effect for a local trade firm. Taylor & Long are running the modern playbook right now, every week, and pulling enquiries that would otherwise be yours.
| Phase | Period | Scope | Investment |
|---|---|---|---|
| Phase 1 | Months 1–3 | Full rebrand, modern website, GBP / social launch, photography, commercial PDF, brochures | £12,000 |
| Phase 2 | Months 2–6 (overlapping) | Custom operating platform — engineer app, AI workflows, customer database, RAMS / tender system, customer portal | £18,000 |
| Phase 3 | Months 6–12 | Platform subscription: hosting, AI compute, ongoing iteration, content cadence, social / review management, monthly review meetings | £2,000/mo × 6 = £12,000 |
| Year 1 total | £42,000 | ||
| Year 2+ | Ongoing | Platform subscription (hosting + AI + content + iteration + monthly review) | £24,000/year |
That second point matters and I want to be transparent about it. V360 retains the platform IP. JPR receives a perpetual licence to use it under the engagement, JPR's data remains JPR's data, and JPR's pricing is locked at £24,000/year for as long as the engagement continues — irrespective of where the market rate for the productised version settles in future. It's a clean alignment: V360 invests below market rate, JPR provides the first real-world validation, and both sides benefit.
You're not buying a favour. You're buying first-customer terms on something that V360 is building for the long term.
Payment schedule: 50% on signature (£21,000), 25% at week 8 (£10,500), 25% at month 12 (£10,500). Subscription invoiced monthly thereafter.
Month 1 — Brand direction approved. Island photography session. Platform technical architecture signed off. Database export pulled and cleaned.
Month 2 — Brand pack delivered. Vehicle and uniform specs go to suppliers (you procure). Website wireframes approved. First case studies drafted.
Month 3 — New marketing website built and ready to launch. Commercial PDF live. Domestic and landlord brochures live. GBP and social profiles launched and running.
Month 4 — Website goes live. Content cadence begins. Platform v1 alpha with two engineers piloting the new app.
Month 5 — AI tender / RAMS drafting workflows live. Annual-service reminder programme begins. Platform iteration based on engineer feedback.
Month 6 — Whole team migrated to the platform. Customer portal live. Subscription mode begins.
Months 7–12 — Steady state. Monthly review meetings. Quarterly progress reports with metrics.
Month 12 — Year 1 closeout review. Year 2 subscription continues; new revenue and savings attributable to the engagement assessed and reported back.
Five things, ideally inside seven days of you saying yes.
If any of those are blocked or can't happen, that's a conversation to have before signing — not after.
A 30-minute call. I'll walk through this proposal with you, you tell me where you push back or want more detail, and we agree whether to move ahead. If we move ahead, V360 sends the engagement contract within 48 hours of the call.
You can pick a slot directly: [calendar link], or just reply to this with two or three windows that work.
If after reading this you decide it's not the right time, or not the right shape, or just not for JPR — that's a fine outcome too. The audit and analysis underneath this proposal are yours to use however you want, including handing to any other agency, marketing hire or freelance consultant. Nothing in this is gated.
But I think it is the right shape, and the right time, and I think it would change the trajectory of the business meaningfully.
Look forward to talking.
JD Robson
V360 · June 2026 (updated)